Do We Really Need This?? Nutrition vs. Environment

My first thought when I saw Disney-themed, individually packaged fruits & veggies in my grocery store was: "OMG - I can't believe this crap!  Why do we need more wastefully packaged food??  And DISNEY????  For crying out loud, I'm not about to buy Disney-branded food!"

In case you haven't seen it yet, I'm talking about a new line of pre-packaged, pre-cut fruits and vegetables called Disney Garden.  The products I saw used conventional produce but according to their website, they carry organics as well. 

Foodles (in the Micky Mouse shaped container) appears to be a Lunchables knockoff - an assortment of veggies, fruits and dips or sides (like raisins or pretzels) for healthy snacking on the go.  They also sell individual packages of apple slices - perfect for lunch boxes.  If you like wasteful packaging, that is.

But after my rant, I started to wonder....am I just full of myself?  Arrogant?  Condescending?  I am a food marketer after all (albeit one on an extended leave to raise a family)  I do understand the power of branding to sell food.  I do understand the dire need to get kids to eat more fruits & vegetables.  And I do understand that it's not easy for everyone to take the time to chop up vegetables at home.  There is a market for this product, it's sad but true.

So, I'm dying to know what other people think.  What's your take on Disney's latest brand extension?  Will it help get fresh veggies into the mouths of kids who need them?  Is the packaging wasteful - or helpful?  Would you buy this product?