For many health-conscious parents, life without Annie's bunnies or mac & cheese would be very sad indeed. What they might not know is that Annie (yes, there is a real Annie!) has been advocating for healthy food for over 20 years! She started small with the goal to create healthy food that Moms felt good about feeding their families. While the company has grown by leaps and bunnies, they have remained true to their mission over time....as evidenced by their new Root 4 Kids campaign.
Root 4 Kids is a movement intended to inspire kids to dig real food. Both literally and figuratively. Why? Because too many kids out there have never tried a fresh pepper, much less planted one. The goal of the campaign is to get 1 million kids to eat and plant new veggies from now through harvest 2011. To achieve this goal Annie's has partnered with the National Farm to School Network, a nationally recognized, collaborative non-profit that connects schools with local farms to provide healthy school lunches, classroom education and hands-on learning through school gardens.
Get started by joining the movement and planting a veggie in the virtual garden. Then visit the Eat, Love, Play and Dig sections of the website to learn more about what you can do to spread the veggie love. You could even win a Farm to School program or garden for your school!
Does your school have a garden or any type of nutrition education for kids? Do you have any tips for getting kids to dig real food? Please share!
(Did you have a chance to check out any of the Parent Earth videos I blogged about last week? Pretty cool, huh? Stay tuned for part 3 of my little series on Getting Kids to Eat Their Veggies - coming tomorrow!)