It's pretty obvious: today's children need more fruits & vegetables and fewer fats and empty calories; more homemade foods and fewer convenience foods. The hard part is changing those established behaviors that tend to involve the words fast and junk more often than real or fresh. It's the kind of change that has to be done one bite at a time. Teaching kids how to cook is one way to get kids to care about what they eat and take active responsibility for their own health and nutrition.
ChopChop is a new quarterly food magazine that does just that. With the ultimate goal of fighting childhood obesity in mind, ChopChop delivers fun recipes and nutritional information as a way to empower kids to learn how to cook and to care about what they eat. It is full of healthy but appealing recipes like Beanie Burgers, Crispy Carrot Fries, Watermelon Smush and Apple-icious Oat Bars as well as intriguing ingredients information, healthy tips, fun food games and much more.
After paging through a copy, I must say I'm impressed with the way the magazine appeals to both kids and adults. The format is lively with really nice photography and cute graphics. The instructions are smart and easy to follow. One of my favorite features is Smart Swaps - tips for making food choices a little bit healthier without compromising on flavor. Like swapping a real orange instead of orange juice or mashed avocado instead of mayonnaise.
One more thing that makes this magazine yummy: the marketing plan includes free distribution to pediatric offices and organizations helping underserved communities. Their goal, lofty as it may be, is to get a copy of ChopChop into the hands of every child.
Do you know a child who could benefit from a magazine like ChopChop? I've got a one-year subscription to give away! For a chance to win, please share a tip in the comments about how to get kids to eat their veggies! The giveaway will be open through midnight, central time on Tuesday, December 7th. (Only one comment per person and you must have a U.S. mailing address)
Looking for more ways to get kids to eat their veggies? Check out my previous posts about Parent Earth videos and Annie's Root 4 Kids campaign. The more we get involved, the healthier our kids will be!
And the winner is....Tammy! Hope you enjoy ChopChop as much as we do!!