I'm not much of a celebrity groupie but I have to admit I'm pretty impressed with Jessica Alba. Last spring, she used her star power to rally for stronger Federal chemical laws on Capitol Hill. Now she is busy helping to run a new natural product company called The Honest Company.
The Honest Company offers an eco-friendly line of family essentials (diapers and wipes, bath and body care, and household cleaners) sold exclusively through their website, Honest.com. In a nutshell, here's what they are all about:
"Savvy style, sustainability, and extraordinary service & convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun."
The goal of The Honest Company is to deliver products that are as non-toxic, healthy and earth-friendly as possible while being effective, beautiful and fun at the same time. Check out their list of health and sustainability standards - it is quite impressive.
- Bath products are free of parabens, sodium lauryl sulphate, artificial fragrances and many other yucky chemicals.
- Diapers are made with sustainable, plant-based materials and are chlorine-free.
- Cleaning products are biodegradable and free of common chemicals like 1,4 dioxane and formaldehyde.
- Full ingredient list is available on website and product packaging.
- Charitable partnerships including Baby2Baby.org means the company is giving back to people and the planet.
What I appreciate about The Honest Company is that the are honestly trying to do better. Not only better than other companies, but they strive to make their business better and better each day.
Honest Hand Soap - I'm not a fan of highly fragranced hand soaps. This one has just a touch of yummy citrus scent. Plus the adorable bottle looks sweet on my bathroom counter.
Honest Lotion - A lightweight but rich lotion - a style that I love. It's fragrance-free, which is exactly what you'd want for baby. If it came in a citrus version like the hand soap, I'd be in heaven!
Honest Laundry Detergent - I only had a small sample to try (1 load) but it did a fine job on our dirty clothes. The product fragrance and dye free, making it suitable for babies, delicates and the whole family.
Up until now, the company business model has been to sell products in bundle only. However,they have listened closely to customer requests and will be offering the purchase of individual products in just a couple of weeks!
The hand wash contains two preservatives that are a bit controversial - Cocamidopropyl Betaine and Phenoxyethanol. It is my understanding that these preservatives are considerably safer than parabens and other popular preservatives but if you are uncomfortable with them you may want to skip this product. Meanwhile, the company is already working on reformulating the product. (see what I mean about working to do better?)
Win a one-month supply of non-toxic body care and household cleaning products for your entire family. Package includes Honest Shampoo, Body Lotion, Hand Soap, Healing Balm, and Laundry Detergent. ($35.95 value). Enter using the Rafflecopter form below.