I'm not much of a celebrity groupie but I have to admit I'm pretty impressed with Jessica Alba. Last spring, she used her star power to rally for stronger Federal chemical laws on Capitol Hill. Now she is busy helping to run a new natural product company called The Honest Company.
The Honest Company offers an eco-friendly line of family essentials (diapers and wipes, bath and body care, and household cleaners) sold exclusively through their website, Honest.com. In a nutshell, here's what they are all about:
"Savvy style, sustainability, and extraordinary service & convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun."
Eco Strengths
The goal of The Honest Company is to deliver products that are as non-toxic, healthy and earth-friendly as possible while being effective, beautiful and fun at the same time. Check out their list of health and sustainability standards - it is quite impressive.
- Bath products are free of parabens, sodium lauryl sulphate, artificial fragrances and many other yucky chemicals.
- Diapers are made with sustainable, plant-based materials and are chlorine-free.
- Cleaning products are biodegradable and free of common chemicals like 1,4 dioxane and formaldehyde.
- Full ingredient list is available on website and product packaging.
- Charitable partnerships including Baby2Baby.org means the company is giving back to people and the planet.
What I appreciate about The Honest Company is that the are honestly trying to do better. Not only better than other companies, but they strive to make their business better and better each day.
Fav Products
Honest Hand Soap - I'm not a fan of highly fragranced hand soaps. This one has just a touch of yummy citrus scent. Plus the adorable bottle looks sweet on my bathroom counter.
Honest Lotion - A lightweight but rich lotion - a style that I love. It's fragrance-free, which is exactly what you'd want for baby. If it came in a citrus version like the hand soap, I'd be in heaven!
Honest Laundry Detergent - I only had a small sample to try (1 load) but it did a fine job on our dirty clothes. The product fragrance and dye free, making it suitable for babies, delicates and the whole family.
Honest Shampoo & Body Wash - I love multitasking beauty products and this one certainly delivers! It's super mild and safe for color-treated hair. And the vanilla tangerine scent is divine!
Second Thoughts
Up until now, the company business model has been to sell products in bundle only. However,they have listened closely to customer requests and will be offering the purchase of individual products in just a couple of weeks!
The hand wash contains two preservatives that are a bit controversial - Cocamidopropyl Betaine and Phenoxyethanol. It is my understanding that these preservatives are considerably safer than parabens and other popular preservatives but if you are uncomfortable with them you may want to skip this product. Meanwhile, the company is already working on reformulating the product. (see what I mean about working to do better?)

Giveaway!
Wouldn't you love to try some products from The Honest Company? I've got a Family Essentials Bundle to give away to one lucky Mindful Momma reader!
Win a one-month supply of non-toxic body care and household cleaning products for your entire family. Package includes Honest Shampoo, Body Lotion, Hand Soap, Healing Balm, and Laundry Detergent. ($35.95 value). Enter using the Rafflecopter form below.
Good Luck!





























I have tried several of their products. While I use cloth diapers, I tried their diapers and loved them. I likes the wipes too and can't wait until I can buy just the wipes.
Posted by: Michelle S. | May 14, 2012 at 10:43 AM
what great products! i would love to receive some all-natural detergent! :)
Posted by: Jeanette | May 14, 2012 at 11:15 AM
Wow, these seem great! I wonder what stores I can find them in. ..
Posted by: Jane | May 14, 2012 at 11:22 AM
What a great giveaway, have wanted to try out these fabulous looking products! Thanks for the chance!
Posted by: Amber K | May 14, 2012 at 11:23 AM
I would love to try the shampoo and bodywash
Posted by: Meg | May 14, 2012 at 12:06 PM
All would be just great.
Posted by: val Tonn | May 14, 2012 at 06:27 PM
Looking at the shampoo, need a good one!
Posted by: kendra | May 14, 2012 at 06:35 PM
The shampoo scent sounds wonderful, so that is what I'd most like to try.
Posted by: susan | May 14, 2012 at 06:37 PM
I have a big of a hand soap obsession, so I am most interested in trying that!
Posted by: Nicki | May 14, 2012 at 08:57 PM
I'm excited to try the bubble bath.
Posted by: Betsy | May 14, 2012 at 09:19 PM
I'd like the detergent- thanks for the giveaway! bnichole87 at gmail dot com
Posted by: Brittany | May 15, 2012 at 03:00 AM
I already get their diapers and wipes and LOVE them!
Posted by: Amanda | May 15, 2012 at 04:41 AM
I would really like to try the laundry detergent.
Posted by: Shannon | May 15, 2012 at 04:44 AM
The detergent. Lori Davis.
Posted by: Panchosmom1 | May 15, 2012 at 04:53 AM
I've had my eye on these products since they launched. I'm really interested in the laundry detergent.
Posted by: Shayne | May 15, 2012 at 06:06 AM
I'd love to try them all! My baby girl has such sensitive skin and maybe this stuff would help. I'm making the switch to free and clear laundry detergent so I'd love to try the laundry detergent.
Posted by: Vicki | May 15, 2012 at 07:10 AM
I'm excited to try their detergents
Posted by: ethel | May 15, 2012 at 07:19 AM
I'd like to try the shampoo!
Posted by: Sheila K. | May 15, 2012 at 07:22 AM
i really would love to try there shampoo or detergent ,
Posted by: mary tr | May 15, 2012 at 07:50 AM
I would like to try the laundry detergent
Posted by: Heather | May 15, 2012 at 08:00 AM
I would really like to try the lotion. I thought the brand I was using was good, then noticed several ingredients that are not. Need to find something else!
Posted by: Lyndsie | May 15, 2012 at 08:13 AM
I would like the Honest Hand Soap.
Posted by: Kelly D | May 15, 2012 at 08:21 AM
I've been trying to find a natural shampoo that works well for me so I would really like to try the Honest Shampoo.
Posted by: Erin | May 15, 2012 at 08:34 AM
Shampoo and lotion for my kids, and handsoap to share at a kid-friendly venue we visit (always looking for alternatives to that icky antibacterial soap we find in public restrooms everywhere.)
Posted by: Anne | May 15, 2012 at 10:40 AM
I'd love to try the bubble bath!
Posted by: Kat | May 15, 2012 at 11:30 AM