A New Store
If you are a fan of yoga and active lifestyle apparel, it is likely that you have run across the brand prAna before. One of my favorite shirts is a prAna design that I bought through Title Nine a couple of years ago. Well, a brand new prAna store just opened up in the Twin Cities area (50th & France in Edina for those of you who are locals) and I could not be more thrilled! To celebrate the opening, prAna held a Flash Flannel yoga event in front of the store last week. This was my first outdoor yoga event and although it was a little chilly, we kept warm doing yoga in our new prAna organic cotton flannel shirts!
The prAna Purpose
prAna is one of those cool companies that began as a tiny startup in a garage in California. They sewed clothing especially designed for yoga and climbing and shipped it to customers in surplus fruit boxes found at the local grocery store. For hangtags they made handmade paper out of ground up newspapers and attached them with twine and a safety pin.
Over time, the company has grown considerably, but they still have the same mission: to create purposeful garments designed for freedom of movement. And while the handmade paper and repurposed boxes were not scalable to a large business, sustainability is clearly still a core value.
prAna Clothing
Here are a few reasons why prAna is one of my go-to clothing brands:
A growing organic cotton collection including this Rapture Hoodie, which is my new favorite shirt:
Many items made with recycled polyester blends and recycled wool. The Lucia Sweater is made from 40% recycled wool:
The first Fair Trade Certified apparel in the marketplace (they just won an award for it!). The Pow Wow Scarf is a beautiful example:
Giveaway!
How would you like to win a Fair Trade Pow Wow scarf of your very own? Use the Rafflecopter form below to enter and leave a comment letting me know which prAna products catch your eye. I will also be picking a local reader to win a 50% off shopping spree for you and a friend at the new Edina, MN store - so please write the word LOCAL in your comment if you want to be considered for that! The giveaway will run through midnight on Thursday, November 15th. Good luck!
(Disclosure: I was given some free clothing from prAna in exchange for my honest opinion.)
The Boni Headband is so adorable!
Posted by: Lori Popkewitz Alper | November 08, 2012 at 08:55 AM
Honestly love it all! The earthy tones are beautiful! Just might have to start with the Maura Jacket, unique, comfy and hip. :)
Posted by: Amanda | November 08, 2012 at 09:24 AM
Love the Diva vest!
Posted by: purplelarkspur | November 08, 2012 at 09:25 AM
I love the sublime skirt in black!
demureprincess7(at)gmail(dot)com
Posted by: Ashley C | November 08, 2012 at 10:13 AM
So hard to choose...I love everything prAna!
Posted by: Julia Magnusson of It's Not Like a Cat | November 08, 2012 at 11:51 AM
I love the Deena Pant! LOCAL.
Posted by: Leah | November 08, 2012 at 03:32 PM
My wife loves the long sweater made of the recycled wool. She wants me to win the scarf for her!
Posted by: Eric | November 08, 2012 at 07:06 PM
The Julz Hoodie is awesome. LOCAL. :)
Posted by: Liesl | November 08, 2012 at 07:48 PM
its too hard to choose one, but shawls are my favorites
Posted by: mary t | November 09, 2012 at 08:45 AM
Love it all! Dangerous considering the store is just 7 blocks from home! LOCAL!
Posted by: Kara @ karascuisine.com | November 09, 2012 at 09:35 AM
Love it all but would just like to comment on the go green part of your site...i visited because i was curious bout the felting of wool. Shrug and shawl are my favorites.
LOCAL.
Margaret
Posted by: Marge | November 09, 2012 at 01:59 PM
The Monarch Convertible Pants.
Posted by: Phoenix | November 10, 2012 at 01:23 PM
I really like the Corrine sweater and Diva vest.
Thanks!
Posted by: Katy M | November 10, 2012 at 05:18 PM
I love the Ziggy sweater.
Posted by: Susan | November 11, 2012 at 06:58 AM
I like the linea pant
Posted by: valerie | November 11, 2012 at 05:22 PM
I like the diva vest!
Posted by: Erica | November 11, 2012 at 06:48 PM
I like the Ally cabbie
Posted by: Tamerah | November 12, 2012 at 01:45 PM
Seriously? I have to pick one look? This store is TOTALLY my style! If I had to choose one, I'll take the Stella Top though.
Posted by: Jamie H | November 12, 2012 at 02:12 PM
I like the Petra hoodie!
Posted by: Brooke Adametz | November 12, 2012 at 04:56 PM
I absolutely love the Petra Hoodie in blue!
coriwestphal at msn dot com
Posted by: Cori Westphal | November 13, 2012 at 12:27 PM
The Lucia sweater looks so comfy and stylish!
Posted by: Tamera Campbell | November 14, 2012 at 11:39 AM
I like the Sabin Chakara Top in the black.
Posted by: Kimberly | November 14, 2012 at 01:16 PM
I like the Bella Scarf!
Posted by: Donna C | November 15, 2012 at 08:12 AM
I could live in the Rapture hoodie!
Posted by: Shane @EnviroBooty | November 15, 2012 at 11:04 AM
i really like the Sydney sweater dress, although I'm not sure it would look good on my. Maybe it can be my goal for going through P90X... On the other hand, I've always loved convertible pants so their Monarch is cute. I can't pick among their sweaters. I'll just have to win the lotto so I can buy a bunch of them.
Posted by: Elizabeth | November 15, 2012 at 11:21 AM