You've been buying them forever - the lotion, the deodorant, your favorite shampoo. These products may be serving a purpose in your life but they've got a secret that you might not be happy about. Most conventional personal care, cleaning and perfume products contain artificial fragrance. You may have even seen the word "fragrance" on the label of a product you have at home. What you probably don't know is that fragrances can be made up of over 100 different "top secret" chemicals. And many of these chemicals trigger allergic reactions as well as other harmful effects in sensitive people.